Social media, the new news delivery platforms

Digital platforms have changed the way in which many of us access, consume, discuss, share and produce news stories. And mass media also rapidly adapted themselves to the innovative way for content delivery.
In most modern countries worldwide, many audience no longer access news on physical news media such as newspaper and magazine. Many news media have their own website where people access news in their daily lives. Such as Newsvine, a news commentary platform hosted by the NBC in the US, and people often join or raise debates on heated topic there. Example in Australia are Sydney Morning Herald and Financial Times, where audience can get news push-delivery from their websites and Apps.
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On social media such as Facebook, Twitter and WeChat, many news media also have their own account, where they push news even quicker and more frequent than website or bbs. People can access instant news or event happening around the world through social media platform, and they can easily share the information to friends by forwarding, reposting the news or posting comment on their own account. People can even create news as parties or witnesses.

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This new form of participatory journalism have established a new type of relationship between media industries and audiences, in which the interaction is more direct and active. Media can now figure out audiences’ preference easily by analysing the “likes” and comments on the news they post online.
In order to attract audiences and compete with others, some journalists and mainstream media post news with hot title with no value or even “made up” news to catch the audiences’ eyes. According to Sydney Morning Herald’s research, there are only 20% of journalists will check news before publishing on social media. The reason is that some editors rush to be the first to report a “news”, which result in their easily making a misinterpretation out of context without a in-depth investigation. In China, a mainstream media called WangYi News is criticized and blamed by audiences for posting news that do not exist or only partially true.

More and more people access news online especially from social media, while large amount of them cannot efficiently distinguish misinformation. Therefore, government’ rules and regulations to improve the reliability of news online and on social media are necessary.

News media should also take their responsibilities to help creating an environment where audiences can access valuable and reliable information and news. And audiences,  as ther driving force of the spread of news and information, should also learn to spot and distingusih fake news.

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