Social media, the new news delivery platforms

Digital platforms have changed the way in which many of us access, consume, discuss, share and produce news stories. And mass media also rapidly adapted themselves to the innovative way for content delivery.
In most modern countries worldwide, many audience no longer access news on physical news media such as newspaper and magazine. Many news media have their own website where people access news in their daily lives. Such as Newsvine, a news commentary platform hosted by the NBC in the US, and people often join or raise debates on heated topic there. Example in Australia are Sydney Morning Herald and Financial Times, where audience can get news push-delivery from their websites and Apps.
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On social media such as Facebook, Twitter and WeChat, many news media also have their own account, where they push news even quicker and more frequent than website or bbs. People can access instant news or event happening around the world through social media platform, and they can easily share the information to friends by forwarding, reposting the news or posting comment on their own account. People can even create news as parties or witnesses.

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This new form of participatory journalism have established a new type of relationship between media industries and audiences, in which the interaction is more direct and active. Media can now figure out audiences’ preference easily by analysing the “likes” and comments on the news they post online.
In order to attract audiences and compete with others, some journalists and mainstream media post news with hot title with no value or even “made up” news to catch the audiences’ eyes. According to Sydney Morning Herald’s research, there are only 20% of journalists will check news before publishing on social media. The reason is that some editors rush to be the first to report a “news”, which result in their easily making a misinterpretation out of context without a in-depth investigation. In China, a mainstream media called WangYi News is criticized and blamed by audiences for posting news that do not exist or only partially true.

More and more people access news online especially from social media, while large amount of them cannot efficiently distinguish misinformation. Therefore, government’ rules and regulations to improve the reliability of news online and on social media are necessary.

News media should also take their responsibilities to help creating an environment where audiences can access valuable and reliable information and news. And audiences,  as ther driving force of the spread of news and information, should also learn to spot and distingusih fake news.

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Preliminary Performance of Technology Journalism in China

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China’s media landscape is changing at an unprecedented pace, thanks in part to the new technology and the aggressive investments of Chinese billionaire. From the media-business perspective, this is a particular form of technology journalism. “A successful innovation system is fundamentally dependent on the interaction and shared knowledge between different professions. Media is a major source of shared knowledge between these actors in the public, private and academic sectors.” (Nordfors 2004)

March 20, Baidu Company announced the cancellation of the news source database. It will cancel the original news source mechanism, and upgraded to VIP club. This is an important symbol of active change for innovation journalism, and means that the traditional news source of divided will be going to the era of free competition distribution.

unnamedThe more important challenge comes from content competition changes. Into the mobile Internet era, the emergence of WeChat, Today’s Headlines and other content of business platform and the aggressive investments of Chinese billionaire both impact Baidu’s news source mechanism. Not only the advertising but also the original content has replaced the main source of income for newspapers and other journals in the 1990s.

Apart from the technology, the buying into media assets by business tycoons is also in line with in innovation journalism strategy. Journalism is a formidable actor in innovation systems (Nordfors 2004). Economists can benefit by including news media in their models because of the large volume of readers.

For instance, Jack Ma, founder and executive chairman Alibaba Group, has made the headlines after investing in both the social media platform Momo, Sina Weibo, the legacy newspaper South China Morning Post and the entertainment content producer China Vision Media.

Reference

  • Nordfors, D. (2004). Why we need innovation journalism and where it may have a market. First Conference on Innovation Journalism, 204.
  • BBC News 2016,Is China’s media tycoon Jack Ma the new Rupert Murdoch?, Ni,V, Britain, viewed 5 May 2016, < http://www.bbc.com&gt;

 

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