Social media, the new news delivery platforms

Digital platforms have changed the way in which many of us access, consume, discuss, share and produce news stories. And mass media also rapidly adapted themselves to the innovative way for content delivery.
In most modern countries worldwide, many audiences no longer access news on physical news media such as newspaper and magazine. Many news media have their own website where people access news in their daily lives. Such as Newsvine, a news commentary platform hosted by the NBC in the US, and people often join or raise debates on heated topic there. The examples in Australia are Sydney Morning Herald and Financial Times, where the audience can get news push-delivery from their websites and Apps.
On social media such as Facebook, Twitter and WeChat, many news media also have their own account, where they push news even quicker and more frequent than website or bbs. People can access instant news or event happening around the world through social media platform, and they can easily share the information with friends by forwarding, reposting the news or posting comment on their own account. People can even create news as parties or witnesses.


This new form of participatory journalism has established a new type of relationship between media industries and audiences, in which the interaction is more direct and active. Media can now figure out audiences’ preference easily by analysing the “likes” and comments on the news they post online.
To attract audiences and compete with others, some journalists and mainstream media post news with a hot title with no value or even “made up” news to catch the audiences’ eyes. According to Sydney Morning Herald’s research, there are only 20% of journalists will check the news before publishing on social media. The reason is that some editors rush to be the first to report a “news”, which result in their easily making a misinterpretation out of context without an in-depth investigation. In China, a mainstream media called WangYi News is criticised and blamed by audiences for posting news that does not exist or only partially true.

More and more people access news online especially from social media, while a large amount of them cannot efficiently distinguish misinformation. Therefore, government’ rules and regulations to improve the reliability of news online and on social media are necessary.

News media should also take their responsibilities to help to create an environment where audiences can access valuable and reliable information and news. And audiences, as the driving force of the spread of news and information, should also learn to spot and distinguish fake news.



Week 6 The History of The Internet And Geotagging Used in Weibo

In this week, the history of  the internet has been introduced by online lecture. From 1967, Larry Roberts organized discussions on the ARPANET design, and for the next two decades, the networks were mainly used in serious areas such as academia and military. Until the nineties, the network was widely used in daily life among the ordinary people. In the next 20 years, different companies have launched more and more optimised browser, such as Safari by Apple and Chrome by Google.

Following the development of internet technology, the generation of Web 1.0 has been changed to Web 2.0. According to my understanding, Web 1.0, is based on the browser, the user can obtain content via the browser; and Web2.0 is based on Web 1.0, and increase user interaction, the user is both the network information receivers, but also the network content manufacturers. As a result, more and more social platforms have emerged, especially in China, with a population of 1.4 billion, there are so many social media  platform in different forms and used by a large number of users. For example, Sina Weibo can be seen as one of the most popular social platforms in China. According to a news from BBC (Twitter user numbers overtaken by China’s Sina Weibo), “Weibo has 340 million active monthly users…About 154 million people use the site daily.”

I am also a Weibo user, geotagging function has been in Weibo for several years. This function is very useful, and I guess it will still be a trend in the next few years. Here I use a few screenshots to briefly introduce the geographical location function applied in Weibo.

1. “Discover” function allows users to search for nearby users.

2. By searching and using a tag with a location, users can see and share posts from/to other users who have visited these places.

3.When you search for place names + 旅行(Travel), or turn on location services on Weibo, the system will recommend flight tickets, local attractions and hotels.


Preliminary Performance of Technology Journalism in China


China’s media landscape is changing at an unprecedented pace, thanks in part to the new technology and the aggressive investments of Chinese billionaire. From the media-business perspective, this is a particular form of technology journalism. “A successful innovation system is fundamentally dependent on the interaction and shared knowledge between different professions. Media is a major source of shared knowledge between these actors in the public, private and academic sectors.” (Nordfors 2004)

March 20, Baidu Company announced the cancellation of the news source database. It will cancel the original news source mechanism, and upgraded to VIP club. This is an important symbol of active change for innovation journalism, and means that the traditional news source of divided will be going to the era of free competition distribution.

unnamedThe more important challenge comes from content competition changes. Into the mobile Internet era, the emergence of WeChat, Today’s Headlines and other content of business platform and the aggressive investments of Chinese billionaire both impact Baidu’s news source mechanism. Not only the advertising but also the original content has replaced the main source of income for newspapers and other journals in the 1990s.

Apart from the technology, the buying into media assets by business tycoons is also in line with in innovation journalism strategy. Journalism is a formidable actor in innovation systems (Nordfors 2004). Economists can benefit by including news media in their models because of the large volume of readers.

For instance, Jack Ma, founder and executive chairman Alibaba Group, has made the headlines after investing in both the social media platform Momo, Sina Weibo, the legacy newspaper South China Morning Post and the entertainment content producer China Vision Media.


  • Nordfors, D. (2004). Why we need innovation journalism and where it may have a market. First Conference on Innovation Journalism, 204.
  • BBC News 2016,Is China’s media tycoon Jack Ma the new Rupert Murdoch?, Ni,V, Britain, viewed 5 May 2016, <;