The development of digital audiences

PJ_15.04.28_FSA-DigiNewsAud.jpgAdvanced digital technology supplies a opportunity for users to become more powerful participants instead of  silent spectators or passive audiences.

For instance, comparing with traditional audiences, digital audiences can immediately receive information. They alternatively receive news based on their personal hobbies.  They also can share the information with other people. Furthermore, they are able to comment information and discuss with editors and other audiences.  In addition, audiences can publish news, arts and music by themselves.

Therefore, an increasing number of people have chosen digital sources to receive news. According to a 2016 Pew Research Center survey, in America, nearly 40% adults usually get news from digital sources such as apps, social networking sites and news websites. The proportion is higher than audiences who still use radio (25%) and print newspaper (20%).


For example, in 2012, only 17% US adults used social media to find out the presidential election, but 65% US adults knew the 2016 presidential election through digital sources, and 48% of them used news sites or apps and 44% used social networking sites.

According to those data, we can find that news sites and apps are more popular than networking sites. The reason is that the main users of digital audiences are teenagers, they use mobile phones more frequent than computers. Thus, more and more publishers have developed mobile apps to satisfy their requirements. According to Kristine Lu and Jesse Holcomb, they find that among the 40 publishers, 25 had created a mobile app of some sort.


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